I am a writer and a systems-builder. I discovered I had some talent for writing very early in life. When I was eight years old, my English teacher told me that I had remarkable writing skills, and encouraged me to write more often by sending me one or two new books to read each month.

Writing soon became one of my hobbies. I spent all my spare time writing and learning to play the piano. From ages eleven to sixteen, I won every writing award that I was nominated to take part in.

Fast forward a few years, when I was looking for a career plan after my university days, I was drawn to marketing because it combined two of my passions — writing and technology. I have now worked in pretty much every area of marketing, from SEO to paid search, Google AdWords to Facebook advertising and almost any job in the area of marketing.

Since 2023, I have been experimenting with vibe coding and artificial intelligence. What I have learned is that systems thinking is essential to making it all work. One way to make the most of AI is by encoding one's expert judgment into systems that can be executed by agents on behalf of business owners.

I have recently turned my attention to systematizing my entire marketing process, using artificial intelligence to take on and accelerate as much of the work as possible. I now help founders to write content that gets attention and drives revenue.

I specialise in writing long-form content for founders to give them more visibility on X, then repurposing or reformatting the content for multiple content channels, particularly the ones that work best for long-form content.